American rapper Big Sean has been announced as a Creative Collaborator and Global Ambassador for PUMA, where he will help design an exclusive collection, to be released spring 2018.

The brand's Global Director for Brand Marketing, Adam Petrick commented 'We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music.... We've already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through'.